Character Vocal Series

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Due to low sales, Crypton Future Media used the newly released Vocaloid2 engine to employ a new marketing strategy, making their next voice package releases part of the Character Vocal Series.

The Character Vocal Series expands on Crypton's earlier usage of anime-style artworks on the boxes of their voice packages. Crypton chose to create a moé anime character to compliment a moé anime voice in order to target the Japanese otaku audience. The result was a great success, turning Vocaloids into a nation-wide phenomenon, even boosting the sales of the previously released voice packages.

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